in 1972, the Federal Trade Commission began a decade-long investigation into the industry’s anticompetitive practices. In 1984 the FTC passed the Funeral Rule, which ended prepackaging and forced funeral homes to provide price sheets and offer services and products a la carte.
The law also requires funeral homes to let consumers bring their own casket at no charge. Malamas was far from the first to spot an opportunity. Online retailers began appearing in the late 1990s, and Costco jumped into the game in 2004, to much media coverage….
In 1960 fewer than 4 percent of dead Americans were cremated, according to the Cremation Association of North America. In 2012 the figure was 43 percent and is expected to continue rising. Cremations cost less than a third of traditional funerals.
Consumers deserve better than the exploitation of their emotions by those seeking to charge outrageous amounts for funeral services. We need entrepreneurs like Jim Malamas, ACE Caskets, and large companies like Costco that are focused on customer value instead of those trying to line their pockets when people are emotionally vulnerable.
Cremations are increasing for several reasons but the high cost of burial is likely a very significant factor.
The large companies are needed to fight the law suits brought by those taking advantage of consumers today and to fight through the corruption of the current system. The corruption of the current political system is used by those taking advantage of consumers to give politicians cash so they will introduce anti-competitive practices into state regulation and laws. These are overturned with enough cash to pay lawyers to fight the corruption but it costs money so we need large companies that can afford to fight it to be involved.
Related: Shopping for Funeral Services (FTC help for consumers) – Statistics on cremation – Funeral Director Comments on the Bad Practices in the Funeral Industry – Final Rights: Reclaiming the American Way of Death